"Definitely a must-have in every home. Efficient, cost-effective, and better for the planet. No brainer."

Whole-home filtration, designed to be exceptionally compact. Powered by fiber technology to deliver clean, filtered water to your entire home.
Trusted by 10,000+ homes around the world.












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Experience cleaner shower water with the S2 Shower-Filter—designed to reduce up to 98% of 80 common contaminants found in tap water.
Trusted by 10,000+ homes around the world.












Receive two years of Purely-filtered water for showering and bathing. The S1, 2-Year Bundle delivers a sustainable source of clean, healthy water for $169.
Trusted by 10,000+ homes around the world.













The P1+ Defender is a whole-home filtration system that installs directly on your home’s main water line. Powered by advanced fiber technology, it’s engineered to prevent channeling so every drop is filtered consistently, from your shower to your kitchen tap. Enjoy purified water without sacrificing pressure, with a capacity of 400,000L or up to 2 years of use, depending on household size and water consumption.
Choose Option

Purely partners with leading creators, businesses, and organizations to advance water awareness, empower communities, and deliver innovative filtration solutions.



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Your tap water may look clear, but chlorine, lead, heavy metals, and microplastics can still get through municipal treatment, potentially accumulating in the body over time and contributing to long-term health risks.
Reduction of over 80 known tap water contaminants.
The size of conventional 4-stage filters.
The capacity of traditional activated carbon filters.
Surface area utilization*
Conventional activated carbon filters (GAC/PAC) typically use only about 30% of their media’s available surface area, causing efficiency and capacity to drop quickly over time.
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
Our filtration technology delivers stronger performance, better pressure, and longer life than traditional filters. Here’s why:
Find your household size for the perfect system. We recommend choosing based on the number of people living in your household for the most accurate filter lifespan.
Model
Capacity
Recommended Household
Typically For
Replacement Cadence
P1+ 1-Stage
400,000L
1-2 People
Apartments, Condos, Small Homes
Every 2 Years
P1+ 2-Stage
800,000L
3-4 People
Family Homes, Town-Houses
Every 2 Years
P1+ 4-Stage
1,600,000L
5+ People
Large Family Homes
Every 2-3 Years
We base our replacement recommendations on an average household water use of 250L per day, which includes all common uses like bathing, dishwashing, and showering.
Real stories from people who've experienced cleaner water, better health, and peace of mind.
Replacements are simple. Each cylinder twists off in under a minute, no tools, no mess. Just consistent, filtered water.
Consistent Filtration. Our advanced fiber technology is designed for dependable performance, providing consistent filtration from the first drop to the last.
Expanded Surface Area. The unique structure of our fiber media provides up to 3x greater surface area than conventional granular carbon, enabling more efficient and effective filtration.
Superior Impurity Reduction. Our filters are intelligently designed to target and reduce a wide range of common impurities, such as chlorine, VOC’s, pesticides and heavy metals, with high efficiency.
Compact & Long-Lasting. Our filters are designed to be more compact while offering double the capacity. This means you get clean, great-tasting water with fewer filter replacements.
Compare Fiber Technology to other alternatives
ACF
Others
GAC/PAC Filters
Size/Form Factor
Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fiber (ACF) to conventional carbon filters.

The P1+ Defender is a whole-home filtration system that installs directly on your home’s main water line. Powered by advanced fiber technology, it’s engineered to prevent channeling so every drop is filtered consistently, from your shower to your kitchen tap. Enjoy purified water without sacrificing pressure, with a capacity of 400,000L or up to 2 years of use, depending on household size and water consumption.
Choose Option

We’ve answered the questions that matter most, so you can make the switch to cleaner water with confidence.
The S1 Shower Handle comes with one replacement cartridge that is pre-installed inside the filter. If you unscrew the head from the handle, you will find the cartridge inside. If you have any further questions, please don't hesitate to reach out to our customer support team.
Our friendly water specialists are here to help, schedule a call at a time that works for you.
Experience Purely risk-free for 30 days. If you don’t taste the difference, we’ll give you a full refund no questions asked.

Make the effortless decision to upgrade your most essential input; your water. Your purchase helps bring safe water to communites in need, while giving your home cleaner, healthier water every day.