"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."

Black Friday Sale | 4 Years of Purity Bundle for $260
Whole-home filtration, designed to be exceptionally compact. Powered by fiber technology to deliver clean, filtered water to your entire home.
Trusted by 10,000+ homes around the world.












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Upgrade your shower with the S2 Shower Filter. It reduces chlorine and lead, helping your skin and hair maintain their natural hydration.
Trusted by 10,000+ homes around the world.












Receive two years of Purely-filtered water for showering and bathing. The S1, 2-Year Bundle delivers a sustainable source of clean, healthy water for $169.
Trusted by 10,000+ homes around the world.












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The S2 Shower Handle uses NSF-certified Fiber Technology to reduce up to 99% of chlorine and heavy metals in your water. Its high-flow design keeps full pressure while filtering evenly, helping protect your skin and hair from dryness and irritation. It’s built to solve the issues most shower filters miss and turn every rinse into a cleaner, spa-like experience.
Choose Option
1x S2 Shower Filter


Purely partners with leading creators, businesses, and organizations to advance water awareness, empower communities, and deliver innovative filtration solutions.



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Your tap water may look clear, but chlorine, lead, heavy metals, and microplastics can still get through municipal treatment, potentially accumulating in the body over time and contributing to long-term health risks.
Reduction of over 80 known tap water contaminants
The size of conventional filters, same performance.
The capacity when compared to conventional filters.
Nearly 100% surface area. Faster, more consistent purification with ACF technology.
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
When you filter your shower, you're not only removing impurities, you're enhancing your self-care. It's a simple change that benefits your hair, your skin, and your home. Here’s how:
Our filtration technology delivers stronger performance, better pressure, and longer life than traditional filters. Here’s why:
Find your household size for the perfect system. We recommend choosing based on the number of people living in your household for the most accurate filter lifespan.
Model
Capacity
Recommended Household
Typically For
Replacement Cadence
P1+ 1-Stage
400,000L
1-2 People
Apartments, Condos, Small Homes
Every 2 Years
P1+ 2-Stage
800,000L
3-4 People
Family Homes, Town-Houses
Every 2 Years
P1+ 4-Stage
1,600,000L
5+ People
Large Family Homes
Every 2-3 Years
We base our replacement recommendations on an average household water use of 250L per day, which includes all common uses like bathing, dishwashing, and showering.
Real stories from people who've experienced cleaner water, better health, and peace of mind.
The S2 installs in minutes, just screw it between your shower head or handle and enjoy cleaner, softer water from day one. When it’s time for a refresh, simply replace the unit for a new, ready-to-use filter, no tools, no hassle, just effortless care for your skin and hair.
Certified by NSF and SGS for purity you can see, feel, and trust.
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certified
National Sanitation Foundation

certified
Société Générale de Surveillance.
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certified
Water Quality Association
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certified
National Sanitation Foundation

certified
Société Générale de Surveillance
Consistent Filtration. Our advanced fiber technology is designed for dependable performance, providing consistent filtration from the first drop to the last.
Expanded Surface Area. The unique structure of our fiber media provides up to 3x greater surface area than conventional granular carbon, enabling more efficient and effective filtration.
Superior Impurity Reduction. Our filters are intelligently designed to target and reduce a wide range of common impurities, such as chlorine, VOC’s, pesticides and heavy metals, with high efficiency.
Compact & Long-Lasting. Our filters are designed to be more compact while offering double the capacity. This means you get clean, great-tasting water with fewer filter replacements.
Compare Fibre Technology to other alternatives
ACF
Others
GAC/PAC Filters
Size/Form Factor
Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fibre (ACF) to conventional carbon filters.
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The S2 Shower Handle uses NSF-certified Fiber Technology to reduce up to 99% of chlorine and heavy metals in your water. Its high-flow design keeps full pressure while filtering evenly, helping protect your skin and hair from dryness and irritation. It’s built to solve the issues most shower filters miss and turn every rinse into a cleaner, spa-like experience.
Choose Option
1x S2 Shower Filter

We’ve answered the questions that matter most, so you can make the switch to cleaner water with confidence.
Our friendly water specialists are here to help, schedule a call at a time that works for you.
Experience Purely risk-free for 30 days. If you don’t taste the difference, we’ll give you a full refund no questions asked.

Make the effortless decision to upgrade your most essential input; your water. Your purchase helps bring safe water to communites in need, while giving your home cleaner, healthier water every day.