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"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."
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Thousands of satisfied customers
Smart Water Filtration
Designed to enhance every part of your life through better water. Elevate your home by purifying the water that sustains it.
Thousands of satisfied customers
"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."
Vanessa Costanzo
Thousands of satisfied customers
"Definitely a must-have in every home. Efficient, cost-effective, and better for the planet. No brainer."
Rhonda Massad
Thousands of satisfied customers
"Water is a huge part of my life. I use the filtration system every day definitely a must-have for everyone."
Natalia Bielecki
Thousands of satisfied customers
"I have one in my kitchen and bathroom sink. It’s an essential part of my wellness routine."
Katherine Garbarino
Thousands of satisfied customers
"Unfiltered water can seriously affect the quality of our hair and skin. I definitely recommend a Purely filter for both drinking and showering."
Melanie McKell
Thousands of satisfied customers
"Our entire salon is filtered, and our clients have definitely noticed a difference."
Angela Lucia
Thousands of satisfied customers
"Great systems happy to be working with Purely as an installation partner."
Francesco Feudale
Thousands of satisfied customers
"Highly recommended for haircare. Clean water is the foundation of strong, healthy hair."
Ivana Gentile
Trusted by 5000+ homes around the world.
VANESSA COSTANZO
Natalia Bielecki
Katherine Garbarino
Trusted by Leaders
Purely partners with leading creators, businesses, and organizations to advance water awareness, empower communities, and deliver innovative filtration solutions.
VANESSA COSTANZO
Natalia Bielecki
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Katherine Garbarino
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Who Are We?
Built by engineers, entrepreneurs, and creatives, united by one mission: to bring truth to water quality.
Why Purely Filters?
Most filters cause channeling, leading to inconsistent performance and declining purity over time. Purely solves it. Our fiber technology filters evenly from start to finish for consistent, reliable results.
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Better Water Starts Here
At the heart of each system lies our signature fiber technology, engineered to provide exceptional purity and protection. Discover the ideal solution for your home.
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P1 Under-Sink
Under-sink filters deliver clean water by removing harmful contaminants for safer drinking and cooking.
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S1 Shower-Handle
Shower filters remove impurities from water, ensuring safer, cleaner showers that are better for skin and hair.
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P1+ Tower
Experience the benefits of purified water for drinking, cooking, bathing, and washing from every faucet and shower.
Our Technology
All of our technology is tested and certified by NSF, SGS, and in some cases WQA. We use only the highest-grade materials to ensure lasting purity and performance.
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Certified
NSF
National Sanitation Foundation
Certified
SGS
Société Générale de Surveillance.
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Certified
WQA
Water Quality Association
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4 World Class Stages
The P1 Filter combines four advanced filtration technologies to remove contaminants at the highest level while preserving the essential minerals your body needs.
Why Our Fibre Technology Outperforms
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Consistent Filtration — No Channeling. Water flows evenly through every fiber, ensuring reliable, consistent purity.
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Higher Surface Area. The fine fiber structure provides far more active surface area than granular carbon, improving adsorption efficiency.
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Higher Purity. Fiber structure provides uniform flow and complete contact with every strand, maximizing contaminant adsorption and eliminating channeling.
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Compact, Low Maintenance. Delivers high performance in a smaller, longer-lasting design with minimal upkeep.
Trusted By Experts. Backed By Community.
Vanessa Costanzo
Trainer & CEO
Rhonda Massad
Owner of West Island News
"Definitely a must-have in every home. Efficient, cost-effective, and better for the planet. No brainer."
Natalia Bielecki
Office Manager at Clinique Ophtalmo MTL
"Water is a huge part of my life. I use the filtration system every day definitely a must-have for everyone."
Katherine Garbarino
Owner of KGMTL
"I have one in my kitchen and bathroom sink. It’s an essential part of my wellness routine."
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Melanie McKell
Owner of extensions MTL
"Unfiltered water can seriously affect the quality of our hair and skin. I definitely recommend a Purely filter for both drinking and showering."
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Angela Lucia
Owner at Coiffure Blunt
"Our entire salon is filtered, and our clients have definitely noticed a difference."
Ivana Gentile
Award Winning Stylist & Colorist
"Highly recommended for haircare. Clean water is the foundation of strong, healthy hair."
Francesco Feudale
President at Plomberie Urgence Montréal (PUM)
"Great systems happy to be working with Purely as an installation partner."
See For Youself
Compare Fibre Technology to other alternatives
ACF
Others
GAC/PAC Filters
Size/Form Factor
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Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fibre (ACF) to conventional carbon filters.
Browse by Category
We understand that every home has different needs, our product lineup is here to serve you.
P1 Under-Sink
Under-Sink Filtration
$260 CAD
Under-Sink Filtration
Meet the P1 Under Sink: a compact 4-stage filter that fits seamlessly, removes 80+ contaminants, and keeps your water fresh every day.
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S1 Shower-Handle
Shower Filtration
$169 CAD
Shower Filtration
Meet the S1 Shower Handle: removes chlorine & metals for softer skin, vibrant hair, and a spa-like shower every day.
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P1+ Tower
Whole-House Filtration
Starting at $699 CAD
Whole-House Filtration
Meet the P1+ Tower: whole-home filtration that reduces chlorine, heavy metals & microplastics for cleaner water at every tap.
$260 CAD
Under-Sink Filtration
Meet the P1 Under Sink: a compact 4-stage filter that fits seamlessly, removes 80+ contaminants, and keeps your water fresh every day.
$169 CAD
S1 Shower-Handle
Meet the S1 Shower Handle: removes chlorine & metals for softer skin, vibrant hair, and a spa-like shower every day.
$2950 CAD
Whole-House Filtration
Meet the P1+ Tower: whole-home filtration that reduces chlorine, heavy metals & microplastics for cleaner water at every tap.
Love It or It’s On Us
We’re so confident you’ll love our products. If you’re not completely satisfied, you’re covered by our money-back guarantee. Start tasting the difference today.
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Enter your email below for a 5% discount at checkout.
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