Chlorine
A disinfectant added to almost all municipal tap water to kill germs.
Explore our line of smarter water filtration systems and learn how FO Technology sets a new standard beyond traditional filters.
The water that leaves the treatment facility isn't always the same water that reaches your home. As it travels through aging pipes and city plumbing, it can pick up heavy metals, sediment, chlorine byproducts, microplastics, and dozens of other unwanted contaminants along the way.
15KM
Of distance travelled.
3DAYS
Before reaching your tap.
80+
Contaminants picked up.
Not all claims listed apply to every bottled water product or your home’s specific tap water. For more specific details, please contact our team.
Whole-home filtration is the most complete way to protect your water, but you can also start with an entry-level system and build your way up over time.
The Defender ensures every tap in your home is filtered, and every aspect of your daily life enhanced with pure, decontaminated water.
99%
Reduction
99%
Reduction
98.8%
Reduction
98%
Reduction
99.2%
Reduction
Please refer to the P1 and P1+ Performance Data Sheets to understand the testing methodology and performance substantiation behind these claims.
FO is our proprietary filtration platform, built on the principles of activated carbon fibre adsorption. By leveraging advanced fibre structures, FO creates a more efficient filtration matrix designed to improve contact, consistency, and performance.
Traditional filters use synthetic binders like polyethylene, which can block active surface area and can contribute to uneven water flow.
Purely uses fiber to bind the carbon into a more structured filtration matrix, helping water move more evenly through the filter.
More water reaches more usable carbon, improving efficiency, reducing waste, and helping the filter perform better for longer.
By combining carbon with a structured fiber matrix, FO helps more water reach more usable adsorption sites, improving efficiency, longevity, and long-term performance.
Better water supports the way your family drinks, cooks, showers, cleans, and lives every day.
Your tap is the most direct way water enters your body. Better-balanced water makes your everyday glass taste cleaner and feel lighter, turning consistent hydration into something you actually look forward to.
Your shower water touches your skin, scalp, and hair every day. Water that leaves residue or disrupts the skin barrier can contribute to dryness, irritation, and rougher-feeling hair.
Reducing chemicals like chlorine and disinfection byproducts can significantly improve the taste of your coffee. At the same time, minerals play a crucial role in extracting flavor from the bean, which is why better coffee starts with better water.
Boiling does not reduce all contaminants. In some cases, it can increase the concentration of contaminants like lead as water evaporates and the total volume of water is reduced, which matters for soups, pasta, tea, and oatmeal.
If you do not drink from your tap, your pet probably should not either. Chlorine and other harmful byproducts can affect the taste of their water and can contribute to long-term stress on certain organs, especially in smaller, more sensitive dogs.
Hard water and residual chlorine can dull colour and stiffen fabrics over time. Better-balanced water helps preserve the feel and longevity of your clothes, towels, and bedding load after load.
We wash produce to remove pesticides, dirt, and cross-contamination, but the water we rinse with matters too. The P1 helps create a cleaner rinsing process so you are not adding excess contaminants back onto your food.
Shower water can affect the look and longevity of color-treated hair, especially lighter shades like blond. Harsh water exposure can contribute to fading, dullness, and unwanted discoloration over time.
Every plan protects your home, choose the level of performance and support that fits your lifestyle.
P1+ Defender
P1+ Defender
P1+ Defender
All Defender systems are designed for up to 2 years of use when properly sized to your home. For uninterrupted optimal performance, we recommend an annual filter refresh.
Your protection plan is covered for life, giving you long-term confidence and peace of mind.
If you’re not satisfied, return your system within 30 days for a full refund.
If your system or experience does not meet your expectations, our team will make it right.
One of the biggest gaps in filtration is the lack of digital infrastructure after installation. Too many filters are installed, forgotten, and left unchanged for years. Purely solves that with tracking, reminders, replacements, and support designed to help you maintain your system over time.
Use our personalized configurator to find the right system for your home, needs, and budget.
Whole-Home Protection
1 2-year rated capacity reflects maximum filter life under standard operating conditions. Actual filter lifespan varies based on your household’s water consumption, household size, and local contaminant load. Your system calculates your personalized replacement timeline automatically in the Purely app upon activation.
Proud to build Canada’s first public water database for homeowners, helping you access your local water results and understand your home’s water profile in detail.
Choosing a whole-home water system can feel overwhelming. Our team can help you compare your household size, water usage, and installation needs so you can choose the right protection with confidence.
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