From$299
Over a decade of global experience in residential and commercial water decontamination.
Protection Plans give you a complete ownership experience — keeping your system maintained on schedule, performing optimally, and protected under lifetime warranty.
The P1 brings 4 media together in one compact system.
Everything you need to manage your water, all in one digital experience.
A new level of innovation and efficiency to your home’s water.
Our FO platform is the foundation behind every Purely system and has been tested for the reduction of 80+ contaminants.
A disinfectant added to almost all municipal tap water to kill germs.
A heavy metal that can leach from older pipes, solder, and brass fittings.
Plastic particles smaller than 5 mm that shed from packaging, textiles, and weathered debris.
Trace amounts of medications that slip past conventional water treatment.
A family of byproducts that form when chlorine reacts with organic matter in source water.
A longer-lasting disinfectant made by mixing chlorine with ammonia.
Cloudiness caused by suspended particles like silt, organic matter, and microbes.
A metal that can leach into water from copper plumbing, especially when water sits overnight.
Not all tested contaminants are listed; view the Performance Data Sheet or contact us. This is not medical advice, may contain mistakes, and does not represent complete system performance. For questions or source details, please contact us.
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We built a tool to help you understand what’s in your tap water, what it means, and how to choose the right treatment for your home.
Our systems use AI to estimate your filter's remaining capacity by cross-referencing your local water quality with our tested performance standards.
Turn on automated replacements and never worry about forgetting your filter change again.
In select regions, access your area's detailed water quality report by simply entering your postal code.
Get access to our digital hub of water education, filtration insights, and industry knowledge.
Get notified when there is water quality news, updates, or advisories in your region.
All our filters are built using our proprietary Fiber Optimization Technology (FO).
FO uses fibers instead of synthetic polymers like polyethylene.
Fiber increases the available surface area, enabling cleaner and more consistent water.
99%
Refer to performance data sheet.
99%
Refer to performance data sheet.
98.8%
Refer to performance data sheet.
98%
Refer to performance data sheet.
99.2%
Refer to performance data sheet.
The P1 brings four high-performance filtration media together in a single multi-stage cartridge.
Learn MoreJoin a Protection Plan and enjoy free automated replacements, delivered before your filter's capacity is reached.
Learn MoreBuilt with certified materials from trusted suppliers. Material certifications do not apply to the complete system.
Love it or get your money back.
Money-Back Guarantee
Use the P1 for up to 30 days from your purchase date. If it’s not the right fit, return it within 30 days at no cost. See Policy
FO Technology uses fibre instead of polyethylene, binding the carbon media while creating controlled flow pathways that improve contact, efficiency, and performance.
5x
Up to 5x the surface area, compared to our previous carbon models.
300M+
Tested against over 300 million litres of real-world water conditions.
1.5x
Up to 2x more efficiency of the filtration matrix compared to previous carbon models.
Fibre helps reduce channeling by creating a more consistent filtration structure, allowing water to make better contact with the media instead of passing through uneven gaps.
Fibre provides a more uniform structure, helping water flow more evenly through the cartridge and improving contact across the entire filter.
FO Technology increases the cartridge's available surface area and helps reduce internal media waste, allowing more of the filter to be actively used throughout its lifetime.
What most people don’t realize about drinking from plastic every day, from microplastics to chemical exposure and long-term health concerns.
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Why chlorine, hardness, and other water contaminants can affect dryness, irritation, hair texture, and your daily shower experience.
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Why water quality matters more for sensitive groups, especially during pregnancy, infancy, and early childhood development.
Learn MoreNeed help choosing the right system or protection plan for your home? Our water experts are here to help. Our offices can be reached between 9:00 AM - 8:00 PM EST.
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