Chlorine
A disinfectant added to almost all municipal tap water to kill germs.
Your home’s water impacts more than 11 aspects of your health and home. Purely Filters help protect against over 100 contaminants while improving every water touch point throughout your day.
Traditional carbon filters rely on synthetic polymer binders to hold carbon together, reducing the amount of active filtration media inside the filter. Purely uses fibers to form the filtration structure, creating significantly greater surface area for more efficient contaminant adsorption and longer-lasting performance.
Your tap water travels through a complex network of aging pipes, where it can pick up contaminants before reaching your tap. Water in certain regions can have the following effects:
0KM+
Your water can travel
more than.
0DAYS
The time water can take
to reach your taps.
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Contaminants picked up
along the way.
A disinfectant added to almost all municipal tap water to kill germs.
A heavy metal that can leach from older pipes, solder, and brass fittings.
Plastic particles smaller than 5 mm that shed from packaging, textiles, and weathered debris.
Trace amounts of medications that slip past conventional water treatment.
A disinfection byproduct that forms when chlorine reacts with organic matter in water.
A group of disinfection byproducts linked to long-term health risks with ongoing exposure.
A metal that can leach into water from copper plumbing, especially when water sits overnight.
Fine particles of corroded iron and grit that flake off aging pipes and water mains.
Browse through our collection of advanced home water filtration systems. Find the right solutions for cleaner, better quality water throughout your home.
Whole-home protection against 80+ contaminants for cleaner, better-balanced water at every tap.
Protecting your kitchen from 80+ contaminants while providing your body with optimally mineral-balanced water.
Filtered shower water that is gentler on skin and hair, reducing chlorine and everyday buildup.
A whole-home system protects every drop of water your family uses, every day, for years. Compared to what homeowners spend on furniture, subscriptions, and other everyday expenses, it is remarkable how much value a whole-home system delivers for its cost.
Filtered water from every tap in the house — kitchen, bathroom, basement bar — not just the one under the filter.
Designed to improve every water touchpoint throughout your home, a whole-home filtration system delivers long-term value for a fraction of what many homeowners spend on everyday lifestyle and wellness expenses.
Washing fruits and vegetables with clean water helps remove dirt, residue and surface contaminants before they reach your plate. The water used to prepare your food should be held to the same standard as the water you drink.
As a real estate professional, I'm always looking for products that improve the home experience. Purely is one of those simple upgrades that makes sense for every household. It's been an easy product for me to stand behind, both personally and professionally.
After 30+ years in the plumbing industry, Purely is one of the few water filtration systems that truly impressed me. The quality, installation process, durability, and results speak for themselves. It's the only complete home system we confidently recommend to our clients.
Using Purely's system has made a great difference in how much water I consume daily as it is now so convenient! When water is clean and actually tastes good, drinking more of it becomes so easy. Clean shower water is a no brainer, feels so good on the skin!
Definitely a must-have in every home. Efficient, cost-effective, and better for the planet. No brainer.
I have one in my kitchen and bathroom sink. It's an essential part of my wellness routine.
J’utilise les produits de Purely Solutions à la maison et je les recommande régulièrement à mes clientes. J’apprécie particulièrement leur qualité, leur efficacité et la tranquillité d’esprit qu’ils procurent au quotidien.
Unfiltered water can seriously affect the quality of our hair and skin. I definitely recommend a Purely filter for both drinking and showering.
Our entire salon is filtered, and our clients have definitely noticed a difference.
Developed in Japan during the 1970s, Fibre Optimization Technology replaces traditional carbon structures with activated carbon fibres. The result is greater surface area, faster adsorption, and longer-lasting filtration performance.
Adsorbs contaminants up to 100× faster than traditional granular carbon media
A single gram of fibre holds an internal surface area roughly equal to half a football field
Less than half the physical size of a standard carbon block — with greater capacity
At the core of every Purely system is activated carbon fiber, an advanced filtration material proven to be more efficient and sustainable than traditional carbon filtration.
Activated Carbon FiberSource basis: Figures reflect typical ranges published in peer-reviewed adsorption-science literature comparing activated carbon fibre (ACF) with granular activated carbon (GAC) — including BET surface-area measurements, pore-structure analyses, and adsorption-kinetics studies. Values are category-level literature ranges, not product-specific test results.
Even the highest quality filter is only as effective as its maintenance. Replacing your filter on time is essential to maintaining cleaner, safer, and better-tasting water.
From the first glass in the morning to the steam in your evening shower, one water line touches every part of your family’s day.
Every glass, straight from the tap
The most-used ingredient in your kitchen
Water quality shapes flavour and clarity
What rinses your produce ends up on it
Chlorine vaporizes into the air you breathe
Dryness and irritation start at the tap
Shower water affects colour and shine
Chlorine in water fades pigments in clothing
Their bowl deserves clean water too
As clean as the water it is made from
The P1+ Whole-Home Defender is the only system designed to protect every one of these touchpoints, filtering every drop of water before it reaches a single tap in your home.
Feel it, or get your money back.
If you’re not satisfied, return your system within 30 days for a full refund. No questions asked.
Your protection plan is covered for life, giving you long-term confidence and peace of mind.
If your system or experience does not meet your expectations, our team will make it right.
Guarantee and warranty coverage subject to conditions. See full Terms & Conditions
Complete protection for every tap, shower, and appliance in your home, installed, warrantied, and automatically maintained for life.
Whole-home fibre filtration · professionally sized to your household
Starting at $1,295
0% financing up to 24 months available
Your Plan Includes:
Fresh filters shipped automatically, exactly when they’re due
Dedicated drinking-water protection at the tap
Your system and protection plan, covered for life
More than 2 billion people, one in four of us, live without access to safely managed drinking water. It’s the quiet crisis behind millions of preventable illnesses every year, and it falls hardest on children. That’s why every Purely system sold helps fund proven safe-water programs in the communities that need them most. You protect the water in your home; together, we extend that protection to a family who has none.
Proud to build Canada’s first public water database for homeowners, helping you access your local water results and understand your home’s water profile in detail.
The P1+ Defender is installed at your home’s main water entry point, so it treats the water before it travels through the rest of your plumbing system. This allows it to help protect the water flowing to your showers, faucets, and appliances throughout the home.