"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."

Experience premium water with the P1 Replacement Cartridge. Designed for city water, it features 4-stage filtration with Activated Carbon Fiber (ACF) to remove 99% of over 80 contaminants, while retaining essential minerals in a digestible form to prevent scaling. With a 2-year capacity and minimal maintenance, this compact filter delivers up to 60,000 liters of clean water without compromising flow or pressure. Perfect for those who value advanced filtration and effortless quality.
Easily upgrade your drinking water in under 10 minutes by:
No plumber. No chlorine taste. No hassle. The P1 delivers crisp, neutral-smelling water directly from your tap, removing contaminants while preserving healthy minerals. Designed for simplicity. Built for purity.
The P1 replacement kit includes:
Recognized by industry leaders. Our media is certified by the most respected organizations. Discover why homeowners choose us to protect their water.
Your tap water may look clear, but chlorine, lead, heavy metals, and microplastics can still get through municipal treatment, potentially accumulating in the body over time and contributing to long-term health risks.
Reduction of over 80 known tap water contaminants
The size of conventional filters
The capacity when compared to conventional filters.
The surface area compared to conventional filters
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
This is water filtration without compromise, technology you can trust, performance you can rely on, and design that becomes essential in your home. Every element is crafted to protect the water you consume, with uncompromising quality where it matters most.
Our filtration media surpasses the most rigorous industry benchmarks, holding NSF, SGS, and WQA certifications.
certified
National Sanitation Foundation
certified
Société Générale de Surveillance.
certified
Water Quality Association
certified
National Sanitation Foundation
certified
Société Générale de Surveillance
Engineered at the microscopic level to filter deeper, flow faster, and last longer.
Consistent filtration. Our next-generation pore structure filter technology ensures dependable performance from the first drop to the last.
Expanded surface area. Purely filters use ACF media with up to 3× greater accessible surface area than conventional granular carbon, enabling faster adsorption.
Superior Contaminant Capture. Backed by advanced activated carbon fibre, our filters target chlorine, VOCs, pesticides, and heavy metals with higher efficiency than standard filters.
Compact & Long-Lasting. We’re half the size, yet double the capacity. We deliver more purified water with fewer filter replacements. We’re not just better, we’re easier.
ACF
Others
GAC/PAC Filters
Size/Form Factor
Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fibre (ACF) to conventional carbon filters.
Real stories from people who’ve experienced the difference cleaner water, better health, and peace of mind.
Set up in minutes, no tools, no hassle. Our tool-less design installs in under 10 minutes, and filter replacements take just 60 seconds with a simple twist-off. Clean water has never been this easy.
We’ve answered the questions that matter most, so you can make the switch to cleaner water with confidence.
Our friendly water specialists are here to help, schedule a call at a time that works for you.
Experience Purely risk-free for 30 days. If you don’t taste the difference, we’ll give you a full refund — no questions asked.