"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."

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The P1 connects right under your sink to instantly improve the taste, smell, and purity of your tap water. Using advanced fibre technology, it prevents channeling, meaning every drop is filtered evenly, from start to finish. It’s built to fix the common problems most filters overlook and give you a better, all-in-one solution for your home.


Purely partners with leading creators, businesses, and organizations to advance water awareness, empower communities, and deliver innovative filtration solutions.



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Your tap water may look clear, but chlorine, lead, heavy metals, and microplastics can still get through municipal treatment, potentially accumulating in the body over time and contributing to long-term health risks.
Reduction of over 80 known tap water contaminants
The size of conventional filters, same performance.
The capacity when compared to conventional filters.
Nearly 100% surface area. Faster, more consistent purification with ACF technology.
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Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
All of our technology is tested and certified by NSF, SGS, and in some cases WQA. We use only the highest-grade materials to ensure lasting purity and performance.
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certified
National Sanitation Foundation

certified
Société Générale de Surveillance.
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certified
Water Quality Association
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certified
National Sanitation Foundation

certified
Société Générale de Surveillance
Engineered at the microscopic level to filter deeper, flow faster, and last longer.
Consistent filtration. Our next-generation pore structure filter technology ensures dependable performance from the first drop to the last.
Expanded surface area. Purely filters use ACF media with up to 3× greater accessible surface area than conventional granular carbon, enabling faster adsorption.
Superior Contaminant Capture. Backed by advanced activated carbon fibre, our filters target chlorine, VOCs, pesticides, and heavy metals with higher efficiency than standard filters.
Compact & Long-Lasting. We’re half the size, yet double the capacity. We deliver more purified water with fewer filter replacements. We’re not just better, we’re easier.
Compare Fibre Technology to other alternatives
ACF
Others
GAC/PAC Filters
Size/Form Factor
Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fibre (ACF) to conventional carbon filters.
Real stories from people who’ve experienced the difference cleaner water, better health, and peace of mind.
Installs in under 10 minutes and replaces in 60 seconds. Simple twist-off design, no tools, no plumber needed.
We’ve answered the questions that matter most, so you can make the switch to cleaner water with confidence.
The P1 filter media reduces contaminants down to 0.5 microns in size. With our attached UF post-filter, the micron reduction size goes down to 0.01 microns. For more information, please don't hesitate to reach out!
Unlike traditional water filters, Purely uses activated carbon fiber (ACF) as its main filter media. ACF features a perfectly parallel structure designed to operate more efficiently than traditional filters, offering an increased surface area, a smaller filter size, more advanced adsorption, and a higher capacity.
How do I know when to change my P1 Under-Sink Filter? The P1 is designed to last up to 2 years or 60,000 liters, depending on household size and water quality. See our Capacity Guide in the footer for more details.
The P1 Under-Sink Water Filter is designed for DIY installation with little to no plumbing knowledge required. You can refer to our installation video for guidance. If you prefer, you can also contact one of our associated plumbing companies for assistance.
For unused, sealed cartridges, we recommend a maximum shelf life of 3 years when stored in a cool, dry, and bacteria-free environment.
We work with the industry’s most trusted suppliers to source certified filtration media. The technology inside the P1 carries three world-class certifications: NSF, SGS, and WQA. See footer for full details.
This is normal and harmless, usually caused by tiny air bubbles. It should clear within a few days as the system settles. If you notice it persists, try adjusting your water pressure cloudiness is more common with lower pressure. And of course, our team is here to help if you need support.
Our friendly water specialists are here to help, schedule a call at a time that works for you.
Experience Purely risk-free for 30 days. If you don’t taste the difference, we’ll give you a full refund no questions asked.