Chlorine
A disinfectant added to almost all municipal tap water to kill germs.
The P1 is a compact four-stage under-sink system that delivers cleaner, better-tasting drinking water directly from your kitchen faucet. Choose a bundled package with a replacement filter included to save more upfront and stay covered for longer.
Have specific water concerns or unique water conditions? Our team can customize a filtration solution tailored to your home’s needs.
Contact UsEnjoy cleaner, better-tasting drinking water that makes it easier to stay hydrated throughout the day.
Reduce chlorine and other common tap-water impurities that can affect the taste and smell of your water.
Reduce exposure to lead, microplastics, VOCs, heavy metals, and other common contaminants while preserving beneficial minerals.
From coffee and tea to soups, pasta, and fresh produce, cleaner water improves everything prepared in your kitchen.
A community of people who believe better water leads to better living.






Independently tested and backed by 1000+ peer reviewed studies.
Read The DataThe P1 is designed for a quick, tool-free setup beneath your kitchen sink. No plumber or specialized equipment is required. Simply connect the system and enjoy cleaner, better-tasting drinking water in about 10 minutes.
Designed to improve the water you drink, cook with, and consume every day, the P1 delivers meaningful value to your daily wellness for a fraction of what many people spend on everyday lifestyle products and routines.
Washing fruits and vegetables with clean water helps remove dirt, residue and surface contaminants before they reach your plate. The water used to prepare your food should be held to the same standard as the water you drink.
A disinfectant added to almost all municipal tap water to kill germs.
A heavy metal that can leach from older pipes, solder, and brass fittings.
Plastic particles smaller than 5 mm that shed from packaging, textiles, and weathered debris.
Trace amounts of medications that slip past conventional water treatment.
A disinfection byproduct that forms when chlorine reacts with organic matter in water.
A group of disinfection byproducts linked to long-term health risks with ongoing exposure.
A metal that can leach into water from copper plumbing, especially when water sits overnight.
Fine particles of corroded iron and grit that flake off aging pipes and water mains.
Traditional carbon filters rely on synthetic polymer binders to hold carbon together, reducing the amount of active filtration media inside the filter. Purely uses fibers to form the filtration structure, creating significantly greater surface area for more efficient contaminant adsorption and longer-lasting performance.
Developed in Japan during the 1970s, Fibre Optimization Technology replaces traditional carbon structures with activated carbon fibres. The result is greater surface area, faster adsorption, and longer-lasting filtration performance.
Adsorbs contaminants up to 100× faster than traditional granular carbon media
A single gram of fibre holds an internal surface area roughly equal to half a football field
Less than half the physical size of a standard carbon block — with greater capacity
At the core of every Purely system is activated carbon fiber, an advanced filtration material proven to be more efficient and sustainable than traditional carbon filtration.
Source basis: Figures reflect typical ranges published in peer-reviewed adsorption-science literature comparing activated carbon fibre (ACF) with granular activated carbon (GAC) — including BET surface-area measurements, pore-structure analyses, and adsorption-kinetics studies. Values are category-level literature ranges, not product-specific test results.
From your first glass in the morning to the water you cook your food with in the evening, one kitchen faucet touches nearly every part of your family's day.
Every glass, straight from the tap
The most-used ingredient in your kitchen
Water quality shapes flavour and clarity
What rinses your produce ends up on it
Dryness and irritation start at the tap
Their bowl deserves clean water too
As clean as the water it is made from
The P1 Under-Sink Drinking Filter improves the water you consume most, filtering it directly beneath your sink before it reaches your glass, kettle, pot, or ice tray.
The P1 combines four specialized filtration technologies inside one compact cartridge, each designed to reduce different impurities commonly found in city water, from sediment and chlorine to heavy metals and scale.
The first stage captures rust, sand, silt, and other suspended particles as small as five microns. This helps protect the remaining filtration media while improving the clarity of your water.

Even the highest quality filter is only as effective as its maintenance. Replacing your filter on time is essential to maintaining cleaner, safer, and better-tasting water.

Feel it, or get your money back.
If you’re not satisfied, return your system within 30 days for a full refund. No questions asked.
Your system is covered for two full years, giving you long-term confidence and peace of mind.
If your system or experience does not meet your expectations, our team will make it right.
Guarantee and warranty coverage subject to conditions. See full Terms & Conditions

Bundle the P1 with an extra replacement cartridge and save upfront while keeping cleaner, better-tasting water flowing from your kitchen faucet for up to four years.
Compact four-stage under-sink filtration for cleaner drinking, cooking, coffee, and everyday kitchen use.
One-time purchase $359
0% financing up to 12 months available


Your Bundle Includes:
Four-stage under-sink filtration for cleaner, better-tasting water at your kitchen faucet
An additional cartridge included at no extra cost, extending your filtration coverage by another two years
Installs in minutes with no plumber and no tools required
$295+tx
$1,195+tx
$1,695+tx
$2,595+tx
No. The P1 is designed for tool-free DIY installation and connects to your existing cold-water line in about 10 minutes. If you prefer a hand, you can also contact one of our associated plumbing companies for assistance.