"A whole-house installation is a must-have. I’ve noticed a huge difference in my kids’ dry skin. Don’t know what I’d do without Purely."

Transform your shower with the S1 Replacement Cartridge. Perfect for city water, it uses Activated Carbon Fiber (ACF) technology to eliminate 99% of over 80 contaminants, including chlorine and heavy metals, while retaining essential minerals to nourish your skin and hair. With its sleek ergonomic design, the S1 delivers premium filtration, strong water flow, and minimal maintenance, offering a 1-year capacity for a cleaner, more refreshing shower experience.
Recognized by industry leaders. Our media is certified by the most respected organizations. Discover why homeowners choose us to protect their water.
Washes away protective oils, leaving your hair and skin feeling dry, tight and irritated.
Breaks down essential proteins (amino acids), leading to increased breakage and fragility.
Triggers skin sensitivies, which can result in eczema, persistent itchiness, and rashes.
Dissolves the natural lipis that give hair its healthy sheen, causing dullness and split ends.
Reacts with melanin, causing your natural salon-treated hair colour to fade faster.
Heavy metals can trigger free radicals, which break down collagen and reduce skin elasticity.
Certified by NSF and SGS for purity you can see, feel, and trust.
certified
National Sanitation Foundation
certified
Société Générale de Surveillance.
certified
Water Quality Association
certified
National Sanitation Foundation
certified
Société Générale de Surveillance
Engineered at the microscopic level to filter deeper, flow faster, and last longer.
Consistent filtration. Our next-generation pore structure filter technology ensures dependable performance from the first drop to the last.
Expanded surface area. Purely filters use ACF media with up to 3× greater accessible surface area than conventional granular carbon, enabling faster adsorption.
Superior Contaminant Capture. Backed by advanced activated carbon fibre, our filters target chlorine, VOCs, pesticides, and heavy metals with higher efficiency than standard filters.
Compact & Long-Lasting. We’re half the size, yet double the capacity. We deliver more purified water with fewer filter replacements. We’re not just better, we’re easier.
ACF
Others
GAC/PAC Filters
Size/Form Factor
Replacement Longevity
Adsorption Speed
Environmental Impact
Filtration Consistency
Maintenance / Clogging
Surface Area
A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Activated Carbon Fibre (ACF) to conventional carbon filters.
Real stories from people who’ve experienced the difference cleaner water, better health, and peace of mind.
We’ve answered the questions that matter most, so you can make the switch to cleaner water with confidence.
Our friendly water specialists are here to help, schedule a call at a time that works for you.
Experience Purely risk-free for 30 days. If you don’t taste the difference, we’ll give you a full refund — no questions asked.