The next big leap in water
purification.
Nanofiber+™ combines high-grade activated carbon with plant-based fibers to create a hybrid filtration material. Built on decades of innovation in materials and manufacturing, it offers distinct advantages over conventional activated carbon filters.
Up to
3x
Longer Lifespan
Up to
2x
Available Surface Area2
Up to
50%
More Contaminants Targeted
Up to
4x
Higher Efficiency3
All comparative figures reference conventional activated carbon block filters, widely used in home water filtration.
Surface area is the total internal area of the filtration media available to capture contaminants. More surface area means more adsorption sites, the microscopic points where contaminants bind to the carbon as water passes through.
Effective capacity measures how much water a filter can treat while maintaining strong contaminant reduction. Nanofiber+™ combines faster, more efficient filtration with greater resistance to clogging, helping sustain performance over more litres of water.
Carbon and fiber combine to form millions of fine, interwoven fibrous strands, held together without the need for synthetic binders. This interconnected network lets water flow evenly with minimal impact on your faucet’s water pressure.
We’ve refined Nanofiber+™’s surface chemistry to target 50% more contaminants than ordinary filters.
| Contaminant | Nanofiber+™ | Ordinary Activated Carbon |
|---|---|---|
| Free Chlorine | ✓ | ✓ |
| Chloramine | ✓ | ✓ |
| PFAS (PFOA/PFOS) | ✓ | ✓ |
| THMs (Chloroform, etc.) | ✓ | ✓ |
| VOCs (Benzene, Toluene, etc.) | ✓ | ✓ |
| Pesticides & Herbicides | ✓ | ✓ |
| Microplastics | ✓ | ✓ |
| Hydrogen Sulfide (H2S) | ✓ | ✕ |
| Lead (Pb2+) | ✓ | ✕ |
| Copper (Cu2+) | ✓ | ✕ |
| Nickel (Ni2+)* | ✓ | ✕ |
| Cadmium (Cd2+)* | ✓ | ✕ |
| Chromium (Cr6+)* | ✓ | ✕ |
| Mercury* | ✓ | ✕ |
| Arsenic* | ✓ | ✕ |
Nanofiber+™ has demonstrated heavy metal reduction at typical municipal water concentrations. With the exception of lead, it is not rated for heavy metal reduction at the higher concentrations used in laboratory challenge testing. Please consult our performance data sheets for contaminant-specific results.
Unlike reverse osmosis, Nanofiber+™ reduces heavy metals while preserving naturally occurring minerals that support bodily function, energy production and cellular hydration. These can include:
Nanofiber+™ bridges the gap between conventional carbon filters and reverse osmosis, reducing the compromises homeowners typically make between performance and practicality.
Its fiber structure helps maintain strong water pressure, all in a compact system that uses less material, requires fewer replacements, and fits easily into your home.
Nanofiber+™ Technology helps us do more with less. By increasing usable surface area, we’ve built smaller, lighter systems that use less material, reduce product waste, and lower transport-related emissions.
Standard replacement schedules rarely reflect your household’s water use or local water quality. The Purely app factors in household size, consumption, and local contaminant data to estimate a personalized replacement schedule, helping you avoid unnecessary replacements.
