Chlorine
A disinfectant added to almost all municipal tap water to kill germs.
The Pro Plan includes a four-stage Defender whole-home system and a dedicated P1 drinking-water system. Designed for large homes and high-demand households, it pairs a one-time equipment purchase with a monthly Protection Plan for automated maintenance and lifetime warranty coverage.
Most installations are completed in less than 90 minutes by a licensed plumber or contractor. Once your installation is complete, simply submit your invoice to receive an installation credit of up to $250.
Have specific water concerns or unique water conditions? Our team can customize a filtration solution tailored to your home’s needs.
Contact UsEnjoy cleaner, better-tasting water from every faucet while preserving the beneficial minerals naturally found in municipal water.
Reduce chlorine exposure to help protect fabric fibres, keeping your clothes, towels, and bedding softer while preserving vibrant colours for longer.
Reduce exposure to chlorine and other common water contaminants that can contribute to dry skin, dull hair, and everyday irritation.
From coffee and tea to soups, pasta, and fresh produce, cleaner water enhances the taste of everything prepared in your kitchen.
A community of people who believe better water leads to better living.
Independently tested and backed by 1000+ peer reviewed studies.
Read The DataEvery home is different, so installation times vary. While many systems are installed in as little as one hour, most installations are completed within 90 minutes to two hours.
Designed to improve every water touchpoint throughout your home, a whole-home filtration system delivers long-term value for a fraction of what many homeowners spend on everyday lifestyle and wellness expenses.
Washing fruits and vegetables with clean water helps remove dirt, residue and surface contaminants before they reach your plate. The water used to prepare your food should be held to the same standard as the water you drink.
A disinfectant added to almost all municipal tap water to kill germs.
A heavy metal that can leach from older pipes, solder, and brass fittings.
Plastic particles smaller than 5 mm that shed from packaging, textiles, and weathered debris.
Trace amounts of medications that slip past conventional water treatment.
A disinfection byproduct that forms when chlorine reacts with organic matter in water.
A group of disinfection byproducts linked to long-term health risks with ongoing exposure.
A metal that can leach into water from copper plumbing, especially when water sits overnight.
Fine particles of corroded iron and grit that flake off aging pipes and water mains.
Traditional carbon filters rely on synthetic polymer binders to hold carbon together, reducing the amount of active filtration media inside the filter. Purely uses fibers to form the filtration structure, creating significantly greater surface area for more efficient contaminant adsorption and longer-lasting performance.
Developed in Japan during the 1970s, Fibre Optimization Technology replaces traditional carbon structures with activated carbon fibres. The result is greater surface area, faster adsorption, and longer-lasting filtration performance.
Adsorbs contaminants up to 100× faster than traditional granular carbon media
A single gram of fibre holds an internal surface area roughly equal to half a football field
Less than half the physical size of a standard carbon block — with greater capacity
At the core of every Purely system is activated carbon fiber, an advanced filtration material proven to be more efficient and sustainable than traditional carbon filtration.
Activated Carbon FiberSource basis: Figures reflect typical ranges published in peer-reviewed adsorption-science literature comparing activated carbon fibre (ACF) with granular activated carbon (GAC) — including BET surface-area measurements, pore-structure analyses, and adsorption-kinetics studies. Values are category-level literature ranges, not product-specific test results.
From the first glass in the morning to the steam in your evening shower, one water line touches every part of your family’s day.
Every glass, straight from the tap
The most-used ingredient in your kitchen
Water quality shapes flavour and clarity
What rinses your produce ends up on it
Chlorine vaporizes into the air you breathe
Dryness and irritation start at the tap
Shower water affects colour and shine
Chlorine in water fades pigments in clothing
Their bowl deserves clean water too
As clean as the water it is made from
The P1+ Whole-Home Defender is the only system designed to protect every one of these touchpoints, filtering every drop of water before it reaches a single tap in your home.
A whole-home system protects every drop of water your family uses, every day, for years. Compared to what homeowners spend on furniture, subscriptions, and other everyday expenses, it is remarkable how much value a whole-home system delivers for its cost.
Filtered water from every tap in the house — kitchen, bathroom, basement bar — not just the one under the filter.
Even the highest quality filter is only as effective as its maintenance. Replacing your filter on time is essential to maintaining cleaner, safer, and better-tasting water.
Feel it, or get your money back.
If you’re not satisfied, return your system within 30 days for a full refund. No questions asked.
Your protection plan is covered for life, giving you long-term confidence and peace of mind.
If your system or experience does not meet your expectations, our team will make it right.
Guarantee and warranty coverage subject to conditions. See full Terms & Conditions
Complete protection for every tap, shower, and appliance in your home, installed, warrantied, and automatically maintained for life.
Whole-home fibre filtration · professionally sized to your household
Starting at $2,595
0% financing up to 24 months available
Your Plan Includes:
Fresh filters shipped automatically, exactly when they’re due
Dedicated drinking-water protection at the tap
Your system and protection plan, covered for life
$295+tx 
$1,195+tx$18/mo
$1,695+tx$28/mo
$2,595+tx$34/mo
The P1+ Defender is installed at your home’s main water entry point, so it treats the water before it travels through the rest of your plumbing system. This allows it to help protect the water flowing to your showers, faucets, and appliances throughout the home.