Black Friday Sale | 4 Years of Purity Bundle for $260
Learn how whole house water filters work, why ACF technology matters, and how to pick the right capacity for your home based on family size and daily water use.

Choosing the right whole house water filter can make a meaningful difference in your home’s water quality. Instead of filtering water at a single tap, a whole house system treats all water as it enters your home your drinking water, showers, laundry, cooking water, and appliances all benefit at once.
This guide explains how whole home filtration works, why filtration technology matters, and how to choose the right system for your household in a clear and simple way.
A whole house water filter sits on your home’s main water line. Every drop of water entering your home passes through it before reaching any faucet or appliance. This improves your entire water experience, including:
A well-designed system helps reduce:
When filtration happens at the entry point, the benefits are home-wide.
Most whole house systems use granular activated carbon (GAC), a widely trusted material that has been used for decades to improve taste, odor, and chlorine levels in residential water.
Purely instead uses Fiber Technology (ACF) not because GAC is ineffective, but because ACF offers higher performance and consistency at the flow rates required for whole home systems.
Fiber Technology (ACF) allows Purely to create whole house systems that are high performing, reliable, and designed for modern household water usage.
All Defender systems use the same advanced filtration media: Fiber Technology (ACF).The only difference across models is capacity, not filtration quality
Each filter cartridge = 400,000 litres of capacity
.avif)


More stages = more total lifespan.
The purification quality is identical across all three—what changes is how long it lasts before needing replacement.
Purely uses a simple and accurate formula:
250 litres of water per person per day
This includes:
Household Size Daily Water Use
1 person 250 L
2 people 500 L
3 people 750 L
4 people 1,000 L
5 people 1,250 L
1,250 L/day × 365 days = 456,250 litres/year
Meaning:
Once you know your household size, choosing the right system becomes very straightforward.
Outdoor water use is a common concern, but it’s much simpler than most people think.
Water use depends on lawn size:
Annual irrigation estimates are based on a typical range of 2–3 watering sessions per week during a 4–5 month irrigation season, which aligns with most North American households.
Most pools require 10,000 to 75,000+ litres to fill. Filtering that water isn’t necessary andonly consumes capacity.
This is why licensed plumbers always install a bypass valve during a Purely whole house installation. It gives you the flexibility to decide when water should (and shouldn’t) go through the filter.
Most homeowners:
Outdoor water use doesn’t need to be overthought. The bypass exists if you want to preserve capacity, but most homeowners don’t bother for irrigation because switching the valve on and off each time is inconvenient. And given how small irrigation is relative to total yearly usage, it doesn’t make a meaningful difference especially on 2-Stage and 4-Stage systems.
1–2 People
Recommended: Single Stage
3–4 People
Recommended: 2-Stage
5+ People / Larger Homes
Recommended: 4-Stage
Homes With Irrigation or Pools
All systems work, but 2-Stage or 4-Stage offers the most flexibility and lifespan.
Choosing the right whole house water filter becomes simple once you understand your household’s daily water use and the performance benefits of Fiber Technology (ACF). Purely’s Defender Series offers powerful, long-lasting, consistent filtration designed for real homes and real families.
Whether you choose the Single Stage, 2-Stage, or 4-Stage system, you’re investing in cleaner water, better performance, and a healthier home.
Powerful, self-serve product and growth analytics to help you convert, engage.